Star Wars: The Force Awakens
Star wars: the force awakens was produced by Bad robot productions and Lucasfilm Ltd. Films these production companies produce will generate hype and media coverage on websites such as YouTube on their own once the public learns a new movie is in production. The Film franchises owned by Disney and this also means the film will have a platform which will allow them to create a massive marketing campaign. The film was also released on Blu-ray as well as streaming sites such as iTunes and amazon prime with a proportion of the money made by these sites sent to Bad Robot and Lucasfilm. The film was shown in more than 5000 screens globally while in North America it was shown in 4,134 theatres. This shows massive coverage of countries and a massive distribution campaign. This helped greatly in its success, insuring audiences across the world would be able to watch the film somehow. The film was filmed on 70mm Imax film to give it an authentic and nostalgic feel as the original films were shot on 70mm film. However this was converted to digital when the film was released, which enabled the film to be distributed on a larger scale and with greater ease. The film was also heavily marketed in counties that hadn't previously show an interest in Star wars such as China and Russia. These countries, china especially, received a focus by the marketing team as the audiences there could provide a huge boost to the films profits. The Chinese market could also provide a new Audience which could become more profitable than the American audience.
Disney, being a massive and extremely well know company globally, lended greatly to the films marketing by helping to fascinate deals and distribute the film globally. This meant the films audience grew and as the audience and potential audience grew, so too did the success and profit of the film. The use of digital distribution allowed the film to be viewed by even more people. This is because people that might not be able to see the film at the cinema because of issues getting tickets or issues with the price of those tickets would be able to download it for a cheaper cost. The film was given a 12a rating which allowed young audiences to view it, which meant not only a larger audience but also lead to an increase in profits from merchandise which was heavily promoted alongside the film. Disney is a highly regarded company and because of this great trust was placed in them. This led to fans fearing what Disney would do to Star wars and if the global film giant would change Star wars and 'destroy' it.
The already established fan base from the previous films in the Star wars franchise already give the film a secure audience. This is because it doesn't matter how large the marketing campaign is because the fans will still go out and see the film. The marketing campaign will draw the interest of people who wouldn't necessarily be interest
In conclusion I believe that Successful media products do depend as much upon marketing and distribution to a specific audience as they do upon good production practices. This is because a strong marketing campaign aimed at the right demographic with an accurate representation of the film can make or break a films success. The larger the campaign, the larger the audience as long as the campaign is targeting the films target audience. In terms of Star Wars: the force awakens, the film’s target demographic is anyone that enjoys Science fiction action/drama films and includes both light hearted and darker elements, allowing it to be enjoyed by both a younger audience and an older one. The film also has plenty of references and nods to the original films longtime fans of the franchise will appreciate and this means the overall audience of the film would be massive. Distribution of the film was done of a very large scale and across the globe because of backing and help from Disney, who are determined to make their new Star Wars films successful in order to make a return on their purchase and investment. This means that they will be able to maximize profit from the film while also making sure other countries don’t miss out on the film. Their carefully executed and well-crafted marketing campaign made sure everyone was talking about the film, even if they weren’t fans or had even seen any of the previous Star wars films and this helped massively, and contributed greatly to the films success.